Why Google’s focus on ‘user intent’ means you need to rethink SEO
Every year, search engines make hundreds of adjustments as they strive to improve the quality of the results they return for search queries. Google is particularly prolific in updating the algorithms...
View ArticleContent marketing, the ultimate engagement machine
Google has realised for some time now that content marketers and search engines have the same intentions at heart – both are focused on serving up valuable information which helps audiences overcome...
View ArticleWhat does Facebook’s promotional post crackdown mean for b2b marketers?
Come January 2015, you may notice a change on your Facebook Newsfeed. The social giant is cracking down on overly ‘promotional’ posts, with users set to see fewer organic promotional posts. And, of...
View ArticleImprove your Company Page with these 8 LinkedIn-endorsed tactics
Want to create a winning LinkedIn Company Page? Of course you do, I mean, who doesn’t? So, what better way to learn than straight from the horse’s mouth? After all, if LinkedIn doesn’t know Company...
View ArticleHow to create great content in the post-Hummingbird world – Part 2
A couple of weeks ago, I set out some key insights into the types of content most effective in ensuring that you deliver the user experience prioritised by today’s intelligent Google servers. This...
View ArticleKnowing me, knowing you
A recent article by McKinsey & Company further highlighted the shift in B2B sales processes and buying behaviour. We all know that the lines are starting to blur between consumer and business...
View ArticleApril 21st – the death knell for the mobile unfriendly website?
Throughout history, April 21st has been remembered for many momentous events: the death of “The Red Baron” German ace pilot, the Tiananmen Square protest, and Texan independence from Mexico to name...
View ArticleB2B brand o’clock
Whatever size business you work in, or whatever B2B industry you’re active in, brand strategy should be top of mind. It’s the key to longevity; staying ahead of competitors in a crowded market,...
View ArticleBrand wars: bean and gone?
During a much needed caffeine stop on a recent road trip, it struck me just how much Starbucks has improved the taste of its coffee. Gone are the days of dishing up brown liquid barely registering as...
View ArticleContent may be king – but distribution is the ace in the pack
The world is coming down with ‘content creators’ these days – so much so that many brands are just ploughing out reams of information with little thought as to who is seeing it or what its intended...
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